ONE of the country’s best pickups has just become better as Isuzu Philippines Corporation (IPC) today introduced the much-awaited All-New Isuzu D-MAX, which arrives in the country poised to Challenge the Terrain.

Leading the unveiling of the new truck were IPC President Nobuo Izumina and Isuzu Motors Ltd. Engineering Division Executive/Director of the Board and Senior Executive Officer Katsumasa Nagai.

“Isuzu Philippines is optimistic over the prospects of the All-New D-MAX pickup,” Izumina said. “Its arrival not only means that the Filipino market will get a product that adheres to global standards of excellence, but also that the vehicle will contribute to the growth of the Philippine automotive manufacturing sector.”

Like the bestselling model it replaced, the All-New D-MAX will be built at IPC’s world-class manufacturing plant at the Laguna Technopark in Biñan, with assembly to start in the next few months. This ensures continued job security for the Filipino workforce, a move that is in line with IPC’s commitment to strengthen the Philippine automotive industry and the domestic economy. At present, 90% of Isuzu models, including the Crosswind AUV and truck and bus models, are assembled locally.

“The All-New D-MAX was completed from an all-out effort of Isuzu Motors in Thailand and Japan,” Nagai said. “The vehicle is an output of strong aspiration from everyone involved—not only in engineering but also in manufacturing—to produce the very best D-MAX.”

The All-New D-MAX comes in seven exciting variants. Topping the range is the double cab LS 4x4 A/T, followed by the LS 4x4 M/T, LS 4x2 A/T, LS 4x2 M/T, LT 4x4 M/T, LT 4x2 M/T and single cab 4x2 M/T.

Challenging the Terrain

 Longer, wider and taller, the All-New D-MAX is also made to be sleeker and tougher than ever before. The new pickup is built around three design philosophies; perfect proportion, aggressive form and innovative structure. Externally, it is designed with a fluid appearance to ensure visual harmony without losing the D-MAX’s trademark sporty, powerful style.

Other than sporting an appealing design, the All-New D-MAX is aerodynamic too as it was tested in various wind tunnels that include the facility of the Japan Railway Research Institute—the same one used in testing the country’s famous bullet trains. As a result, the All-New D-MAX has one of the lowest coefficients of drag among pickups, which contributes to its exceptional fuel efficiency.

The All-New D-MAX is as tough as it looks. Coming from a long lineage of reliable, durable and fuel-efficient trucks, the latest model is designed to take on any job, anytime. Its heavy-duty chassis and large cargo bed mean the pickup can accommodate the bulkiest loads. Its body structure, constructed from high-tensile strength steel, is more rigid than the previous model’s. Combined with a new superior suspension system composed of independent double wishbone with coil springs in front and semi-elliptical over-slung leaf springs in the rear (for LS variants), the All-New D-MAX becomes capable of carrying a heavy payload while at the same time improving its driving performance and vehicle stability.

Available in five colors: Cosmic Black, Garnet Red, Ash Beige, Titanium Silver and Splash White. Prices start at P697,000. Available in all authorized Isuzu dealership across the country.

NCR Branches - EDSA Balintawak, Quezon Avenue, Commonwealth, Pasig, Manila, Makati and Alabang.

In the provinces - Isabela, Pangasinan, Cabanatuan, Pampanga, Bulacan, Cavite, Batangas, San Pablo, Bacolod, Iloilo, Mandaue, Cagayan de Oro, Davao, and General Santos.

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